The Chrysler 300C was introduced in the UK in 2005. Initially available as a 3.5 V6 petrol and the mighty 5.7 V8 Hemi, it was soon also available with Mercedes’ 3.0 V6 diesel which really set the cat among the pigeons.
Here was an executive car for people who wanted something different. It was big and brash in a way that only American cars can be, but it was also handsome, great value for money and (dare we say it) almost practical too. Add the fact that a touring (estate) version became available soon after and it was clear that the 300C was a real alternative to the usual more sober and predominantly German suspects.
The awesome 6.1 litre SRT was added to the UK range later and boasted 425 bhp and a 0-60 time of just 4.9 seconds, pretty impressive for such a large, heavy car. The 300C range received a mild facelift in 2008 and continued on until 2010.
For full disclosure, I should confess that I may be a little biased as I have owned a 300C Touring for the last seven years, having admired them when they were launched, and there is still nothing I would want to replace it with.
The mouse mat features a striking image of an early US example which really caught my eye when the car was first announced, coupled with Chrysler’s then-current ‘Inspiration Comes Standard’ strapline in the correct ‘Futura Light’ typeface.